ARHHAL was born from founder Abdelilah Amrani‘s lifelong passion for exploring and sharing the magnificent breadth of Moroccan culture, nature, and hospitality.
As a native Berber from the Valley of Roses, Abdel has always felt Morocco’s splendor run through his veins. He worked for years driving travelers across this captivating country, forging friendships and crafting unforgettable experiences along the way.
Abdel founded ARHHAL – meaning “Nomad” in the Berber tongue – to provide exceptional fully customized tours designed to match each traveler’s interests. The goal was simple – curate trips that delve far deeper than a typical taste of Morocco.
Today, the skilled ARHHAL team has grown, now including diverse Moroccan guides and drivers with insider expertise. But our vision remains the same – create life-enriching journeys tailored to reveal Morocco’s true essence, nature, and hospitality.
Let us show you our passion project – a Morocco as unique and alluring as you imagine it to be!
Our guides and drivers are all licensed Moroccan locals, not outsourced contractors. Their regional insights and specialized areas of expertise run deep thanks to lifelong knowledge of their cities, areas, and topics.
We intentionally hire across Morocco to reflect the country’s geographic and ethnic diversity. Our Berber, Arab, and Saharawi guides provide well-rounded perspectives on Moroccan identity and culture.
By partnering with local area guides in each destination, we support sustainable tourism and give clients the special experience of connecting with people from all walks of Moroccan life.
The ARHHAL team lives and breathes this wondrous country. When you travel with us, their passion and insider know-how unveil a captivating Morocco most visitors never get to encounter.
Native Berber Abdelilah Amrani founded ARHHAL in 2023 to craft custom Morocco tours after years of working as a professional tour driver. His passion for sharing Morocco’s wonders fuels this endeavor. When not designing trips, Abdel enjoys spending time with family and exploring new destinations.
I launched ARHHAL to give travelers access to the spectacular, welcoming place I call home by creating journeys as unique as they are unforgettable.
Plan an Entertaining Moroccan Holiday Now!
We can help you fit your stay and experience within your allotted budget.